Mondelez International Assistant Brand Manager for Candy in KU, Japan

Position Purpose Statement

This position is accountable for assisting the brand manager in delivering the volume, share, revenue and profit margin of the brand by being directly responsible for the planning, execution and evaluation of key / specific integrated marketing programs. This position is responsible for implementation of plans within the global brand framework as applicable

  1. Principal Accountabilities / Responsibilities

1) Analyse brand performance on a regular basis and propose action plans to fix issues

・ Market performance and trend (U&A, SRI data…)

・ Brand performance: Market share, Distribution, Velocity and all related causal data: price, promotion, place, trial, repeat, penetration, frequency…

・ Brand equity: brand awareness, brand image tracking, media investment, share of voice…

・ New product performance…

・ Brand internal performance: Growth Sales Value, margin…

・ Competitors tracking: new products, promotional activities, media….

・ Share relevant information with departments (sales, finance, innovation…)

・ Share key learning’s and propose action plan to the Brand Manager

2) Manage all promotional activities

・ Work together with the sales team to set up, execute and evaluate all in store activities (trade and consumers promotion) to support the brand sales and new product launches.

・ Assist the Brand manager in developing channel strategy (number of skus, number of facings…)

・ Prepare for necessary presentation materials/trade negotiation materials

3) Be responsible for new products development from A to Z

・ Analyse target consumers segment & identify new opportunities

・ Be responsible for flavour strategy, flavour development, packaging development, in store execution & launch plan, P&L, post analysis

・ Work together with consumer insight team to define relevant consumer tests to qualify the new products before launch

・ Manage the project with all relevant functions (R&D, consumer insights, supply, sales, finance…)

・ Prepare all internal documents to get launch approval

4) Provide inputs for the sales forecast

・ Prepare all necessary information to enable accurate sales forecasts on a monthly basis: market trend, brand performance, competitors’ activities….

・ Work together with sales team and supply team to get all relevant information

5) Responsible for brand budget

・ Monthly marketing expense set up and control

6) Assist the brand manager in developing communications/POA

・ Build mid-term plan to develop brand value under the direction of Brand Manager (sampling, digital activities, PR…)

・ Communicate with external agencies or other stakeholders

4. Operating Environment

Mondelēz Japan Limited is a fast-growing leading confectionary company which carries well-known & loved brands in Gum (Clorets, Stride, Recaldent) & Candy market (Xylicrystal and Halls)

Within a very fragmented market, Mondelēz Japan manages 3 gum brands and 2 candy brands:

  • Clorets, power brand. No.1 refresh gum brand in Japan and Japan is the leading market for this brand.

  • Recaldent, Functional brand with good for teeth benefit. Local brand, where marketing can lead each project with Japan initiative(global brand, utilizing global resource.

  • Stride. Slab gum, targeting younger generation with the concept of “Unstoppable”, closely working with regional team.

  • Xylicrystal, local brand ‐add description of local brand, same as Recaldent

  • Halls, The number 1 global candy brands, lead refreshment candy equity in Japan, utilizing global resource

The main channels are CVS, GSM, SM and Drug Stores and this gives a complexity to maximize our brand presence at all channels through direct and indirect (through Wholesalers) management of the channels. Also, gum and candy, both are impulse products and brand innovation & activation are critical to drive the category growth.

Broaden Experience

Networking Skills

Involve in cross functional team / project

Relationship Building

Manage, influence, convince BM and peers

Business Experience

Lead specific projects that are identified by the BM/MM

Knowledge, Skill s, Experience , and Competencies Required

  1. Knowledge including: education, qualifications and training
  • 4 year college degree
  1. Skills

Languages: Total Fluency in Japanese and English are ESSENTIAL

Consumer Understanding

Demonstrates working knowledge of competitive market structure and comparable consumer research learning. Paints vivid, holistic picture of consumer target and leverages understanding of issues to drive behavior change. E.g. : Understanding of barriers to trials / awareness, brand user/ non-user understanding.

Brand Strategy & Business Opportunity

Assists brand manager in consistently developing brand positioning statements grounded in competitor / market understanding. Builds Brand equity

Activation of Opportunities Networking Skills

Leads (along with Brand manager) the execution of activities that affect brand growths & brand P&L. Creates compelling, focused, inspirational creative briefs. Analyzes creative in context of creative brief and is able to implement integrated marketing campaigns. Is adept at Project Management

Required Competencies

Drive for Results

Can be counted on to exceed goals successfully

Is constantly and consistently one of the top performers

Very bottom-line oriented

Steadfastly pushes self and others for results

Creativity

Comes up with a lot of new and unique ideas

Easily makes connections among previously unrelated notions

Tends to be seen as original and value-added in brainstorming settings

Learning on the Fly

• Learns quickly when facing new problems

• A relentless and versatile learner

• Open to change

• Analyses both successes and failures for clues to improvement

• Experiments and will try anything to find solutions

• Enjoys the challenge of unfamiliar tasks

• Quickly grasps the essence and the underlying structure of anything

Planning

・Accurately scopes out length and difficulty of tasks and projects

・Sets objectives and goals

・Breaks down work into the process steps

・Develops schedules and task/people assignments

・Anticipates and adjusts for problems and roadblocks

・Measures performance against goals

・Evaluates results

Peer Relationships

• Can quickly find common ground and solve problems for the good of all

• Can represent his/her own interests and yet be fair to other groups

• Can solve problems with peers with a minimum of noise

• Is seen as a team player and is cooperative

• Easily gains trust and support of peers

• Encourages collaboration

• Can be candid with peers

Title: Assistant Brand Manager for Candy

Location: AMEA-JP-Tokyo-Shinagawa-ku

Requisition ID: 1616339