Amazon.com Head of Search Marketing in Meguro, Japan

Two critical missions of Consumer Marketing team in Japan are 1) to drive and innovate online marketing programs to make Amazon the ultimate shopping destination for customers in Japan (and potential customers in outbound nations) and 2) to provide the best-in-class customer experience with highly relevant engagement programs. Head of Search Marketing plays a critical role in realizing both missions. The areas of responsibility include the most strategic online marketing programs that generate traffic and sales across Amazon’s websites including our mobile web and applications; more specifically, the programs include Sponsored Links and Search Engine Optimization, leveraging our various in-house state-of-the-art search technologies to maximize our visibilities across various search engines such as Google, Yahoo, and Baidu. This position is one of the key leaders of Consumer Marketing Japan, and manages teams of Paid Search Marketing (in charge of Sponsored Links) as well as Search Engine Optimization. The impact of this role is significant and broad, accounting for a large percentage of all amazon.co.jp traffic and sales. The position reports to Director, Online Marketing.

Job responsibilities include the following:

· Lead formulation of a robust search marketing strategy which includes finding the optimal mix of paid (sponsored links) and free (SEO) search channels with maximum exposures on the search engines.

· Drive sales from marketing programs under the responsibility, while providing seamless and discovery search journey to Amazon websites and mobile applications at a scale.

· Innovate the way our customers shop online and discover various Amazon services including Prime video and Prime music via search in Japan, in multi-device, multi-channel touchpoints. Work closely with Consumer Marketing Platform team overseas in designing, planning, and launching new features/programs based on Japan specific requirements.

· Enhance customer experience by improving the customer search journey end-to-end along with a consideration for retargeting scheme with highly personalized contents in state-of-the-art precision and accuracy. Work closely with Consumer Marketing Analytics team overseas in planning, customizing, and launching new targeting features/algorithms based on Japan specific requirements.

· Help Amazon meet or exceed goals in sales, profitability, new customers, and sign up volume for various customer benefit programs.

· Develop strong relationships and work collaboratively with the product category leadership to achieve shared goals. Maximize opportunities identified through collaboration with product category teams.

· Work with Consumer Marketing finance team to pursue further upside opportunities.

· Work closely with technology teams worldwide, in areas of Consumer Marketing, Mobile, and Website Platform. Make sure the company’s infrastructure, architecture, and site features support and enhance the effectiveness of Consumer Marketing team’s programs.

· Proactively share and learn worldwide best practices, to mutually help among worldwide marketing teams and achieve goals.

Requirements include:

· Deep knowledge of Japan Internet industry with experience in managing eCommerce site / mobile applications

· Online marketing knowledge and professional experience in Search Marketing

· Experience of managing people and skills to effectively direct team’s efforts toward goals

· Ability to think big, and innovate the marketing programs

· Demonstrated skills in managing complex processes with multiple business owners, making trade-offs against business priorities

· Passion for metrics and quantitative analysis, and ability to turn analysis into actionable programs

· Strong drive for execution and delivering results

· Excellent communication and presentation skills

· Demonstrated ability to work with global technology and business teams

· English language skills required

· An MBA or equivalent master degree is a plus

Requirements include:

· Deep knowledge of Japan Internet industry with experience in managing eCommerce site / mobile applications

· Online marketing knowledge and professional experience in Search Marketing

· Experience of managing people and skills to effectively direct team’s efforts toward goals

· Ability to think big, and innovate the marketing programs

· Demonstrated skills in managing complex processes with multiple business owners, making trade-offs against business priorities

· Passion for metrics and quantitative analysis, and ability to turn analysis into actionable programs

· Strong drive for execution and delivering results

· Excellent communication and presentation skills

· Demonstrated ability to work with global technology and business teams

· English language skills required

· An MBA or equivalent master degree is a plus

AMZR Req ID: 461813