Senior Marketing Manager, Customer Engagement, Amazon Fresh in Meguro, Japan

Amazon Fresh Japan is seeking a talented Senior Marketing Manager to manage and execute programs across various marketing channels, with a primary goal of driving customer engagement and retention. Success in this role requires a strong analytical foundation, and the ability to execute daily at the highest level.

This is an opportunity to directly influence and grow an online grocery business in Japan. It requires a leader who will think and act big, exercising a bias for action coupled with thoughtful experimentation. The ideal candidate has strong product vision with unparalleled customer instincts and an ability to influence diverse teams. S/he will balance creativity with analytics and agility with operational discipline. S/he should thrive in a culture of decisions based on analytics, be comfortable diving deep into the data, yet able to step-back and communicate both the strategic and immediate implications on priorities.

Key responsibilities include:

· Create marketing and communication plans across multiple channels to maximize customer engagement with Amazon Fresh

· Drive customer engagement through targeted marketing and merchandising to increase order frequency and volume

· Leverage A/B experimentation to manage performance, drive channel and campaign optimization and identify key drivers of trends in the customer behavior

· Develop and execute customer retention and churn management strategies

· Liaise closely with the product development teams to drive innovation aimed at improving customer experience

· Closely monitor customer feedback/needs through surveys and research

· 5+ years of relevant work experience in online B-to-C marketing, and online merchandising

· Extreme attention to detail, and proven ability to manage multiple, competing priorities simultaneously

· Demonstrated history of success in data intensive quantitative analysis and ability to use metrics to back up assumptions/concepts

· Willingness to roll up your sleeves

· English language (business level)

· Advanced Excel skills

· Bachelor’s degree

· Experience in managing CRM program

· MBA in a related field

AMZR Req ID: 463772

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