Bose Retail Marketing Specialist in Shibuya Office, Japan

Job Description


  • Execute against aligned Regional/local Retail Marketing plan to meet investment guidelines, priorities and goals

  • Drive activation of campaign plans in key consideration and conversion moments, according to marketing plans for Japan

  • Responsible for communicating Retail Marketing plan goals investments & priorities to In-market specialists, channel teams and resellers

  • Be responsible for the recommendation and execution of trade marketing plans including key Reseller Marketing Partnerships. Liaise and co-ordinate with consumer marketing team to drive retail marketing needs in the market

  • Identify requirements for trade marketing assets. Partner with Merchandising Planner to deliver assets that achieve aligned objectives

  • Execute with excellence from global inception through to in-market execution

  • Manage local trade marketing budgets. Report on trade marketing plans including calendar, investment plan and key initiatives

  • Drive marketing discussions on key reseller partnerships

  • Drive marketing planning and execution for RDG trade marketing plans

  • Identify local requirements for trade marketing assets

  • Ensure provision of data and info to optimization team

  • Manage relationship with reseller teams to help optimize digital trade marketing programs

  • Work as main liaison to related agency partners

  • Manage annual and monthly digital reseller marketing and measurement plans

  • Develop proposals that drive continuous improvement in the business.

  • Review technical details and work with D&A RDE and Marketing Services on creative asset development to ensure successful campaign deployment

  • Take ownership of online ad KPIs to drive optimisation and efficiency


Education and Experience Required:

  • University or equivalent degree

  • Minimum 5 years of Retail Marketing experiences

  • Extensive knowledge about the CE industry

  • Excellent English Skills

  • International business experience

Knowledge and Skills Required:

  • Analytical and critical thinking skills

  • Ability to understand, evaluate and implement marketing strategies

  • Willing to learn continuously about retail trends and add value quickly

  • Desire to have competitive retail environment

  • Execute and oversee marketing plans

  • Knowledge of marketing options and opportunities

  • Good interpersonal skills to make effective communications and excellent teamwork

  • Maintain a sense of urgency and goal orientation

  • Well organized

Required Competencies

  • Global Perspective

  • Industry Knowledge

  • Interpersonal Relationships

  • Effective Communications

  • Teamwork

  • Relationship Management

  • Accountability

  • Continuous Learning

  • Innovation

  • Planning and Organizing

  • Marketing tasks and activities

  • Marketing Channels

  • Sales and Marketing

  • Visual Merchandising

  • Retail Store Design

  • Collaborative Sales and Marketing

  • Competitive Retail Environment

  • Retail Trends and Directions

Key Collaboration Network

  • Regional Marketing Team

Local Marketing Team

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We’re a company built on disruptive innovation—having the courage to challenge the status quo, an unwavering commitment to our customers, and the fundamental belief that anything is possible. We never settle; we have a passion for discovering better ways to help people enjoy the things they love. We need people like you, people with better solutions. If you join us, you’ll find the opportunity to do your best work and the freedom to enjoy it. Here, every employee has the opportunity to build their own success and contribute to ours. It’s an atmosphere of trust, collaboration, high expectations, and great reward.