Expedia Marketing Manager, North East Asia in Tokyo, Japan


Expedia is one of the largest online travel companies in the world, with an extensive brand portfolio that includes some of the world’s leading online travel brands. Collectively, the Expedia group brands cover virtually every aspect of researching, planning and booking travel. The Expedia portfolio serves both leisure and business travelers with tastes and budgets ranging from modest to luxury.

Expedia® Lodging Partners Services (LPS) is responsible for building and developing relationships with hotels around the world, to constantly align our product offering to our customers’ demand. With more than 240,000 hotels worldwide, Expedia Lodging Partner Services is driving innovation in the development and management of a highly complex and fast moving inventory.

The Global Partner Marketing team is responsible for:

  • Supporting new partner acquisition

  • Developing and delivering the tactical and strategic marketing program

  • Supporting partner adoption of Expedia products and programs

  • Creating global marketing messaging and branding

  • Managing operational partner communications.

Position Overview This is a newly created role that will be responsible for executing the APAC trade marketing strategy in North East Asia (including Japan, China, Taiwan, Hong Kong and South Korea) to assist with new partner acquisition and partner engagement. We are looking for someone with a deep understanding of the North East Asia travel industry, ideally from a B2B/trade perspective; who will ensure relevancy to the market and highlight new opportunities to leverage.

The role is based in Tokyo, Japan and reports into the Senior Trade Marketing Manager – APAC based in Singapore.

As the Marketing Manager – North East Asia you will:

  • Build country relevant marketing plans to support country market management business strategy in keeping with the overarching APAC strategy

  • Drive marketing activities for the North East Asia markets, for example:

  • Partner newsletters and email communications

  • Webinars, seminars and events

  • Partner community creation/Expedia experts management

  • Social messaging communication

  • Partner competitions

  • Partner appreciation gift supply and dispersal.

  • Manage sub-region marketing budget

  • Partner with Country Market Management leadership teams to support local business objectives.

  • Tailor core marketing collateral and content for the sub-markets whilst ensuring regional and global consistency.

  • Manage one-to-many scalable marketing activities for regional partners.

  • Execute test and learn activities to assess the effectiveness of trade marketing tactics.

  • Track and analyse the performance of trade marketing activities, linked to clear business KPIs.

  • Coordinate as required with central marketing team, Global Partner Events and Industry Relations over the execution and delivery of activities.

To be successful in this exciting role you will need:

  • Excellent communication skills, both written and verbal.

  • Strong organisational skills with the ability to manage multiple projects concurrently.

  • High attention to detail and a good eye for aesthetics and design.

  • To be a willing team player in an international and cross-cultural environment.

  • A razor-sharp focus on execution and delivery.

We’ll expect you to have the following:

  • Minimum of 5 years’ experience in a marketing role, at least 2 of which should be in the Travel or Tourism industry. International work experience an advantage.

  • Marketing, business or similar relevant Bachelor’s degree.

  • Background of delivering results in competitive markets, prioritising opportunities.

  • Strong fluency in English, both written and verbal.


Expedia is committed to creating an inclusive work environment with a diverse workforce.All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

  • Posted 30+ Days Ago
  • Full time
  • R-12661