Microsoft Corporation Monetization Manager in Tokyo, Japan
•Inform decisions about monetization, course correct and share learnings/ best practices
•Plan/execute partnerships to create new revenue streams
•Plan/execute innovative content integration initiatives driving additional revenue opportunities.
•Support and sustain the MSN business model, based on revenue share to content publishers
•Support the advertising sales agency in the construction of creative solutions and branded experiences by vertical and across the verticals.
•Support traffic shaping requirements for creative solutions which are sponsorship, distribution deal and others that require programming/editorial.
•Support generation and optimization of sponsored content formats by managements of placement, RPM, UX, and the best combination with recirculation.
•Key monetization interface between SGO markets and adverting agencies, including creative and branded solutions, traffic requirements, value-selling, programming and product asks. This role will support local market leads providing deep knowledge and expertise to the sales community and bridging to local leads and to the product team. Collaborate on monetization product requests with relevant PMs (SGO Program Managers) in platform and vertical teams
•Sales support: presentations and analysis for brand advertising, creative solutions and supporting external pitches
•International interface (“catcher”) for Vertical Monetization Product Managers maximizing monetization across verticals. The Vertical Monetization Product Managers are a centralized team of monetization specialists based in the US assigned to each vertical to help maximize revenue globally.
•Communicating monetization best practices to SGO and advertising agency, leveraging learnings from other SGO markets
•Drive and land pitch decks and readiness materials in advertising agency (and sales house support readiness as required)
•Support emerging business opportunities by supporting advertising agency and SGO business development as appropriate
•The key accountability is to plan and execute a new monetization business scheme including partnership with 3rd party on existing platform (MSN).
•Plus, to maximize existing business model which are advertising monetization from MSN, Edge and the apps including native ad management.
•Form specific views on ad types and placements. Compare across markets and verticals. Note best practices and issues and seek to course correct/ share learnings.
•In conjunction with Market Leads, Managing Editors and Vertical Leads, use audience analysis to better monetize traffic.
•Form a holistic view of monetization from different programs (eg CPC vs CPA) and ad formats
•Connect with advertising agency Solution Specialists and Monetization Teams
Knowledge and Experience
•>5 years of experience in digital marketing and content marketing
•Preferably Monetization Manager or Sales Excellence or Business Development experience for a digital publisher or a sales house / media agency
•Deep understanding of the value proposition of a brand and how to translate this into compelling content
•Experience of working with online sales, marketing, editorial teams and external agencies as the customer would be extremely helpful
•Experience in Business Consulting is a plus
•Strong analytic skills especially with regard to digital media (site and audience centric)
•Ability to synthesize data and make specific, data-backed recommendations
•Fluent in Japanese and speaking/writing skill in business English
HirWork location - Tokyo, Shinagawa
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
Content publishing (engineering)