Microsoft Corporation Senior Category Manager in Tokyo, Japan


Lead and Drive Category Planning :

Build category channel strategy and guidance, and cascade the execution to retailers.

Align spend to partner focused activities in market with partners

Build strong ecosystem expertise to assist with partners

Influence retail strategy within the market and partners


Plan spend and programs to optimize retailer assortment/space, drive revenue, grow profit and improve turns

Create category planning across all consumer touch points

Provide strategic category and marketing plans/pitch decks

Provide product/consumer experience expertise (SME)

【Key Responsibilities】

Market Insights and Business Planning:

Leverage external analyst data & research to assess industry & market trends

Understand the consumer: behaviors, attitudes and motivations.

Extensive product knowledge of both Microsoft and competitors

Incorporation of new concepts into marketing strategy

Track sell-in data and approximate sell-through data

Retail Marketing Principles:

Develop integrated category/marketing plans

Strategic marketing objectives in-store and online

Land positioning & messaging in retail

Measure performance in both execution and ROI

Strategically influence assortment & merchandising

Business Planning:

Allocate budget of marketing funds/partner rebate for optimum impacts, collaborating with PAM and BG teams

Create strategic business objectives

Coordinate partner segmentation & prioritization

Consultative Leadership:

Partner Facing – Influence partners with category expertise

Drive the sales motion across the channels

Impact & Influence the product business groups

Drive cross group collaboration

Align with BG to understand Microsoft business objectives, programs, messaging and sales motion that will be required to build strong category plans with our top partners

Partner with channel marketing, account management and OEM to influence partners to get alignment on category plans and joint business objectives, as well as to align with the eco-system

Business Operational Excellence:

Execute against retail budgets

Scorecards & KPIs

Demonstrate creativity and entrepreneurial behavior

Demonstrate uplift and retail impact at store level

Leverage forecast, demand finding, etc.

Role Accountabilities:

Revenue of category

Category Profit

Customer experience

New customer Insights

Identify category opportunities that align with retailer strategy

【Experiences Required】

10+ years relevant consumer experience in Sales/Marketing/Supply Chain Mgmt, ideally at other software/devices companies

Retailer experience and functional depth (marketing, channels, partner-focused)

Work location - Tokyo, Shinagawa

Microsoft is an equal opportunity employer and does not discriminate against individuals on the basis of race, gender, age, national origin, religion, marital status, veteran status, or sexual orientation. Marketing